Season 1 for the Unbreakable Brands podcast highlights the top traits of brands that make bank.
It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it any …
The Woman Behind Unbreakable Brands™ and Bethany Works® Read More »
I know, I know. This is ‘Unbreakable Brands,’ and now you’re telling me mine is falling apart? Well, yes – you could be unintentionally degrading your brand instead of building an unbreakable one. In today’s episode, I am diving into 3 common brand-breaking pit falls and how you can avoid them as you scale. Listen …
Hidden Ways You’re Destroying Your Brand + how you can avoid them as you scale Read More »
In the last episode, I shared the flow that rock-solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very important trait, and that is patience. I know it’s not sexy, and I know we live in a world of VIP days, website in a week, and these rapid …
ROI Requires Patience: How My Client Had a $40k launch within 2 weeks of a rebrand. Read More »
Let’s talk about everything branding (or, more accurately, your brand). If you previously invested in a photographer, website, or branding and you have not seen an ROI, you are likely not the problem; your order of operations is likely the problem. Let’s talk about how we are going to fix that. If you’re cultivating your …
Everything Branding: What comes first and how to get a massive pay-off Read More »
No one can forget the Christian Louboutin red-soled pumps- why? Because they are an iconic signature offer. As a product-based business or a service-based business you too can build an iconic, money-making, signature offer. Here are my top tips for making this happen.
Your expert positioning is SO vital for your brand growth. In this episode, I am going to walk through the 3 misconceptions about ‘standing-out’ as an expert in your industry when you’re not creating the first iPhone. Plus give you 3 ways you can take aligned action to carve out your expert positioning.
Bethany, your personal brand strategist here. Let’s deconstruct the difference between building a business and building a brand using SKIMS as a key example of how to make this distinction so you can increase your personal brand presence while making your company grow.
