with Bethany McCamish | CEO of Bethany Works®

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen

BECAUSE BLENDING IS boring

Breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands and the driving forces behind their creators + founders. 

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More than just ambitous,

OUR origin STORY

Here’s the truth:  a business can be broken- easily. And it is more painful than stepping on a lego – for the founder and those watching. But a brand, when carefully and strategically crafted, has the potential to be unbreakable. A brand is simply a perception that can be molded and shaped – even when business is bad. It’s where all founders should start, it’s where all founders should return to when things get shaky. It is that belief and host Bethany McCamish’s 10+ years of experience in the world of visual storytelling that planted the seed for the Unbreakable Brands podcast. 

brand designer on a couch

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OUR loyal LISTENERS

"Bethany designed my website, did my branding, and is the only person I want to create anything when it comes to my business! The fact that she created this podcast, and is sharing her wisdom for free is amazing!! I love being able to continue to learn from her through these episodes! She is wonderful to work with, and her podcast is so good!!"
Susan P
Stylist
"Bethany truly has something here that is unlike any other business podcast out there. Her expertise have given me so many ideas to improve our brand. I was surprised when I realized I had gotten through all the live episodes so quickly. If you have a business, don't miss this!
Johnny F
listener
"...I binged the entire thing and walked away knowing how to make my brand 10x better. Every entrepreneurs needs to listen to Unbreakable Brands!"
Pieurckalsiehd
Listner

MEET YOUR host

Bethany McCamish is the expert behind experts like you. After years spent refining her design and storytelling skills as an English and graphic design teacher, curator for shows in the Pacific Northwest Arts community, and a leader in the design industry she traded in her corporate and classroom keys in 2019 for a laptop and a singular mission: To help founders and CEOs choose timeless over trendy in order to help them build long-term growth, impact, and legacy. 

Bethany Works® was born and today, she spends her time building strategic, psychology-backed brands that can’t be ignored.(what we like to call unbreakable brands). 

(she/her)

Bethany McCamish

If you’re wondering how, it’s her signature psychology-backed approach and the belief that forcing clients into a design box—a certain style, aesthetic, preference, or trend never works. Rather, she studies how a brand can best connect with their people and then brings out those elements through visual design.

Secondly, Bethany will never confuse strategic, intentional design with stale, stagnant design. She believes a brand can be both thought out and cutting edge, no compromises necessary.

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