A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen
BECAUSE BLENDING IS boring
Breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands and the driving forces behind their creators + founders.
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More than just ambitous,
OUR origin STORY
Here’s the truth: a business can be broken- easily. And it is more painful than stepping on a lego – for the founder and those watching. But a brand, when carefully and strategically crafted, has the potential to be unbreakable. A brand is simply a perception that can be molded and shaped – even when business is bad. It’s where all founders should start, it’s where all founders should return to when things get shaky. It is that belief and host Bethany McCamish’s 10+ years of experience in the world of visual storytelling that planted the seed for the Unbreakable Brands podcast.
THE RECENT episodes
Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;
We all know about the client referral loop – and while it’s effective and important, don’t leave your client generation to your clients. In this episode I am sharing 3 of the top strategies for lead generation you can implement in your company right away so you aren’t relying on ads for your products or
Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to
Hannah Nieves is a dynamic and visionary entrepreneur, leading a revolution in the way women work and live. As the Founder of HN Haus, a community for 6 to 7-figure founders, This Hudson Studio, a creative rental studio, This Hudson Farm, a Hudson Valley-based family farm celebrating living beautifully, and her newest endeavor, The Haus
Driven by a passion for social justice and empathy, Ariana is on a mission to empower BIWOC-led (Black, Indigenous, Women of Color), mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions
In this episode, we chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for you and your business. Retention offers should be sustainable and worth your time and effort. – Bethany McCamish Here’s what you can expect to hear in this episode:
Today we are diving into an essential discussion on growing into an agency model and touching on social media trends with Emma Barrera (she/her). Emma is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand
Today we are chatting with Lindsay about Burnout As An Entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time. Lindsay Tuttle is a family nurse practitioner, mind body spirit release practitioner and holistic health practitioner focused on the
Today we are going to be having a chat with Paulette, around navigating ADHD as a female founder. Paulette Perhach is an author and writing coach with over 16 pieces in the New York Times and other work published in Elle, Vice, Marie Claire, Yoga Journal, and McSweeney’s Internet Tendency, with some of her work
In this episode, we chat about what to do when you don’t know what to post. I go into detail about strategizing your touch points and the three components that go into them: your visibility strategy, your market research, your signature offers. Your content problem comes from not strategizing your touch points. – Bethany McCamish
An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open
In this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power of simplicity. Allie shares actionable steps on how women, especially moms, can declutter their lives and brands for greater impact and fulfillment. Allie is on a mission to help women level up
OUR loyal LISTENERS
MEET YOUR host
Bethany McCamish is the expert behind experts like you. After years spent refining her design and storytelling skills as an English and graphic design teacher, curator for shows in the Pacific Northwest Arts community, and a leader in the design industry she traded in her corporate and classroom keys in 2019 for a laptop and a singular mission: To help founders and CEOs choose timeless over trendy in order to help them build long-term growth, impact, and legacy.
Bethany Works® was born and today, she spends her time building strategic, psychology-backed brands that can’t be ignored.(what we like to call unbreakable brands).
If you’re wondering how, it’s her signature psychology-backed approach and the belief that forcing clients into a design box—a certain style, aesthetic, preference, or trend never works. Rather, she studies how a brand can best connect with their people and then brings out those elements through visual design.
Secondly, Bethany will never confuse strategic, intentional design with stale, stagnant design. She believes a brand can be both thought out and cutting edge, no compromises necessary.
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