with Bethany McCamish | CEO of Bethany Works®

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen

BECAUSE BLENDING IS boring

Breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands and the driving forces behind their creators + founders. 

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More than just ambitous,

OUR origin STORY

Here’s the truth:  a business can be broken- easily. And it is more painful than stepping on a lego – for the founder and those watching. But a brand, when carefully and strategically crafted, has the potential to be unbreakable. A brand is simply a perception that can be molded and shaped – even when business is bad. It’s where all founders should start, it’s where all founders should return to when things get shaky. It is that belief and host Bethany McCamish’s 10+ years of experience in the world of visual storytelling that planted the seed for the Unbreakable Brands podcast. 

brand designer on a couch

THE RECENT episodes

My Client's Journey Background Image

My Client’s Journey | Nurse to Entrepreneur | How We Helped Her Scale

A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs. Bio Emma Geiser is the founder of Nurse Fern, a platform dedicated to helping nurses explore non-traditional and remote roles through education, support, and community.

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Building a Personal Brand for a Stronger Business with Kimberly Gayle

Building A Personal Brand for a Stronger Business with Kimberly Gayle

What does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America behind, moving across the country, starting a blog, and discovering the joy and community of adventure, craft beer, and living life on her own terms. Bio Kimberly Gayle is on

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KP & Jessie | A Mentee's Insider Review of Bethany's Mentorship for Designers

KP & Jessie | A Mentee’s Insider Review of Bethany’s Mentorship for Designers

KP and Jessie share their experience in Bethany’s mentorship program for designers and how it was the best investments they ever made for their business. BIO KP and Jessie are the color-obsessed design duo behind Inkpot Creative® who love supporting creative photographers who are building anything-but-ordinary brands. They know exactly what it’s like to be

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The Psychology of Influence: Becoming a Better Leader with Dr. Benah Parker

The Psychology of Influence: Becoming a Better Leader with Dr. Benah Parker

Understanding the psychological principles behind influence and leadership, and how to apply them to become a more effective and inspiring leader with Dr. Benah Parker. Bio As a leadership development expert, executive performance coach, and social psychologist, Dr. Parker is well known for helping her clients move the needle on desired outcomes. Whether the goal

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The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative

The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative

Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche. Bio KP and Jessie are the color-obsessed design duo behind Inkpot Creative® who love supporting creative photographers who are building anything-but-ordinary brands. They know exactly what it’s like to be the loud,

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Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez

Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez

Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez. Bio Rachel is not just your average marketer; she’s an intentional entrepreneur on a mission to revolutionize the way heart-driven business owners approach their marketing. As the founder of Gal Marketing, Rachel creates intentional

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Mastering Confidence on Camera: Strategies and Success with XayLi Barclay's UNIQ Method™

Mastering Confidence on Camera: Strategies and Success with XayLi Barclay’s UNIQ Method™

Hear XayLi Barclay’s journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera. BIO XayLi Barclay, pronouns she/her, is a dedicated Camera Confidence Coach, empowering entrepreneurs, leaders, and professionals to enhance their presence

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7 Lessons Learned When Hiring + Making Investments for My Business

In this episode, I’m going to share some invaluable lessons I’ve learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they’ll offer some insights for your entrepreneurial path as well. To set the stage, over the past 6 years in business I have hired for

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OUR loyal LISTENERS

"Bethany designed my website, did my branding, and is the only person I want to create anything when it comes to my business! The fact that she created this podcast, and is sharing her wisdom for free is amazing!! I love being able to continue to learn from her through these episodes! She is wonderful to work with, and her podcast is so good!!"
Susan P
Stylist
"Bethany truly has something here that is unlike any other business podcast out there. Her expertise have given me so many ideas to improve our brand. I was surprised when I realized I had gotten through all the live episodes so quickly. If you have a business, don't miss this!
Johnny F
listener
"...I binged the entire thing and walked away knowing how to make my brand 10x better. Every entrepreneurs needs to listen to Unbreakable Brands!"
Pieurckalsiehd
Listner

MEET YOUR host

Bethany McCamish is the expert behind experts like you. After years spent refining her design and storytelling skills as an English and graphic design teacher, curator for shows in the Pacific Northwest Arts community, and a leader in the design industry she traded in her corporate and classroom keys in 2019 for a laptop and a singular mission: To help founders and CEOs choose timeless over trendy in order to help them build long-term growth, impact, and legacy. 

Bethany Works® was born and today, she spends her time building strategic, psychology-backed brands that can’t be ignored.(what we like to call unbreakable brands). 

(she/her)

Bethany McCamish

If you’re wondering how, it’s her signature psychology-backed approach and the belief that forcing clients into a design box—a certain style, aesthetic, preference, or trend never works. Rather, she studies how a brand can best connect with their people and then brings out those elements through visual design.

Secondly, Bethany will never confuse strategic, intentional design with stale, stagnant design. She believes a brand can be both thought out and cutting edge, no compromises necessary.

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