A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen
BECAUSE BLENDING IS boring
Breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands and the driving forces behind their creators + founders.
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More than just ambitous,
OUR origin STORY
Here’s the truth: a business can be broken- easily. And it is more painful than stepping on a lego – for the founder and those watching. But a brand, when carefully and strategically crafted, has the potential to be unbreakable. A brand is simply a perception that can be molded and shaped – even when business is bad. It’s where all founders should start, it’s where all founders should return to when things get shaky. It is that belief and host Bethany McCamish’s 10+ years of experience in the world of visual storytelling that planted the seed for the Unbreakable Brands podcast.
Latest Episode
My Client’s Journey | Nurse to Entrepreneur | How We Helped Her Scale
THE RECENT episodes
My Client’s Journey | Nurse to Entrepreneur | How We Helped Her Scale
A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs. Bio Emma Geiser is the founder of Nurse Fern, a platform dedicated to helping nurses explore non-traditional and remote roles through education, support, and community.
My Struggle with Finding Balance and 5 Things That Actually Helped
In this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not only lead my company and produce great work, but also take care of myself and have a meaningful life. “I had to ask myself, ‘What does
Building A Personal Brand for a Stronger Business with Kimberly Gayle
What does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America behind, moving across the country, starting a blog, and discovering the joy and community of adventure, craft beer, and living life on her own terms. Bio Kimberly Gayle is on
KP & Jessie | A Mentee’s Insider Review of Bethany’s Mentorship for Designers
KP and Jessie share their experience in Bethany’s mentorship program for designers and how it was the best investments they ever made for their business. BIO KP and Jessie are the color-obsessed design duo behind Inkpot Creative® who love supporting creative photographers who are building anything-but-ordinary brands. They know exactly what it’s like to be
The Psychology of Influence: Becoming a Better Leader with Dr. Benah Parker
Understanding the psychological principles behind influence and leadership, and how to apply them to become a more effective and inspiring leader with Dr. Benah Parker. Bio As a leadership development expert, executive performance coach, and social psychologist, Dr. Parker is well known for helping her clients move the needle on desired outcomes. Whether the goal
Self-Worth & Success: How Your Relationship with Your Body Can Fuel Achievement with Lisa Zahiya
Diving deep into the connection between self-worth, body positivity, success, and how accountability in self-care can transform your life and business with Lisa Zahiya. Bio Lisa Zahiya is a nationally known as a business strategist and life coach who helps: She has grown several seven-figure businesses reaching revenues of over 5 million dollars. She leverages
The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative
Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche. Bio KP and Jessie are the color-obsessed design duo behind Inkpot Creative® who love supporting creative photographers who are building anything-but-ordinary brands. They know exactly what it’s like to be the loud,
Scaling Success As A Service Provider: The Keys To Making It Repeatable with Cat Ford-Coates
Service providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with Cat Ford-Coates about how to go from just scraping by, to being seen as a trusted expert that not only commands high rates, but also delivers results with high-touch service. BIO Cat Ford-Coates discovered her
Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez
Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez. Bio Rachel is not just your average marketer; she’s an intentional entrepreneur on a mission to revolutionize the way heart-driven business owners approach their marketing. As the founder of Gal Marketing, Rachel creates intentional
Mastering Confidence on Camera: Strategies and Success with XayLi Barclay’s UNIQ Method™
Hear XayLi Barclay’s journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera. BIO XayLi Barclay, pronouns she/her, is a dedicated Camera Confidence Coach, empowering entrepreneurs, leaders, and professionals to enhance their presence
7 Lessons Learned When Hiring + Making Investments for My Business
In this episode, I’m going to share some invaluable lessons I’ve learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they’ll offer some insights for your entrepreneurial path as well. To set the stage, over the past 6 years in business I have hired for
Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli Prangley
Today I am talking to Charli Prangley (pronouns she/her). Charli is the creator of the YouTube Channel CharliMarieTV. Every week, she shares insights into life as a professional designer alongside tutorials and advice on design tools and concepts. The channel has over 200,000 subscribers. But by day, Charli works as the Creative Director at ConvertKit
OUR loyal LISTENERS
MEET YOUR host
Bethany McCamish is the expert behind experts like you. After years spent refining her design and storytelling skills as an English and graphic design teacher, curator for shows in the Pacific Northwest Arts community, and a leader in the design industry she traded in her corporate and classroom keys in 2019 for a laptop and a singular mission: To help founders and CEOs choose timeless over trendy in order to help them build long-term growth, impact, and legacy.
Bethany Works® was born and today, she spends her time building strategic, psychology-backed brands that can’t be ignored.(what we like to call unbreakable brands).
If you’re wondering how, it’s her signature psychology-backed approach and the belief that forcing clients into a design box—a certain style, aesthetic, preference, or trend never works. Rather, she studies how a brand can best connect with their people and then brings out those elements through visual design.
Secondly, Bethany will never confuse strategic, intentional design with stale, stagnant design. She believes a brand can be both thought out and cutting edge, no compromises necessary.
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