Featured Episode

Your expert positioning is SO vital for your brand growth. In this episode, I am going to walk through the 3 misconceptions about ‘standing-out’ as an expert in your industry when you’re not creating the first iPhone. Plus give you 3 ways you can take aligned action to carve out your expert positioning.

Bethany, your personal brand strategist here. Let’s deconstruct the difference between building a business and building a brand using SKIMS as a key example of how to make this distinction so you can increase your personal brand presence while making your company grow.