Author name: Bethany

The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative

The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot Creative

Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche. Bio KP and Jessie are the color-obsessed design duo behind Inkpot Creative® who love supporting creative photographers who are building anything-but-ordinary brands. They know exactly what it’s like to be the loud, […]

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Scaling Success As A Service Provider: The Keys To Making It Repeatable with Cat Ford-Coates

Scaling Success As A Service Provider: The Keys To Making It Repeatable with Cat Ford-Coates

Service providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with Cat Ford-Coates about how to go from just scraping by, to being seen as a trusted expert that not only commands high rates, but also delivers results with high-touch service. BIO Cat Ford-Coates discovered her

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Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez

Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez

Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez. Bio Rachel is not just your average marketer; she’s an intentional entrepreneur on a mission to revolutionize the way heart-driven business owners approach their marketing. As the founder of Gal Marketing, Rachel creates intentional

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Mastering Confidence on Camera: Strategies and Success with XayLi Barclay's UNIQ Method™

Mastering Confidence on Camera: Strategies and Success with XayLi Barclay’s UNIQ Method™

Hear XayLi Barclay’s journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera. BIO XayLi Barclay, pronouns she/her, is a dedicated Camera Confidence Coach, empowering entrepreneurs, leaders, and professionals to enhance their presence

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7 Lessons Learned When Hiring + Making Investments for My Business

In this episode, I’m going to share some invaluable lessons I’ve learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they’ll offer some insights for your entrepreneurial path as well. To set the stage, over the past 6 years in business I have hired for

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Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli Prangley

Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli Prangley

Today I am talking to Charli Prangley (pronouns she/her). Charli is the creator of the YouTube Channel CharliMarieTV. Every week, she shares insights into life as a professional designer alongside tutorials and advice on design tools and concepts. The channel has over 200,000 subscribers. But by day, Charli works as the Creative Director at ConvertKit

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Getting Effective Client Testimonials & Customer Reviews

Getting Effective Client Testimonials & Customer Reviews

Have you ever felt like your testimonials don’t actually tell a story of transformation? I got you. In this episode, I’m sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I’ll tell you how you can use this in your marketing plan beyond a

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Using Human Design to Guide Your Business Operations

Using Human Design To Guide Your Business Operations

Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;

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