Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your brand strategy build.
Stop thinking of your service or product as this individual thing, but instead start thinking of the transformation.– Bethany McCamish
Here’s What You Can Expect to Hear in This Episode:
- What a brand promise is and is not
- Why a brand promise attracts your ideal customers and clients
- How to carve out your own space with a unique presence