Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your brand strategy build.

Stop thinking of your service or product as this individual thing, but instead start thinking of the transformation.

– Bethany McCamish

Here’s What You Can Expect to Hear in This Episode:

• What a brand promise is and is not
• Why a brand promise attracts your ideal customers and clients
• How to carve out your own space with a unique presence