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THE RECENT episodes
Brand Beliefs You Can Reframe
The way you think about your visibility, messaging, design, and strategy can either keep you stuck or help you scale in the direction you want to go. And if I’m being honest, I see a lot of business owners holding onto beliefs about their brand that are quietly sabotaging their growth. So today, we’re unpacking
The Brand Audit You Can Do in One Hour
If your visuals don’t feel aligned, your messaging isn’t landing, or you’re just not showing up consistently- and you know it has something to do with your overall brand- this episode is for you. This content is coming out at the turn of a year (around December/January), which makes it the perfect time to do
Email Isn’t Dead- You Just Need to Stop Using It Like It’s 2010
In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here’s the catch- you can’t approach it like it’s 2010 anymore. I recently fell back in love
Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like
Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries. Bio Like a lot of people, Maggie started out in the corporate world thinking that was the path she was supposed to take.
The 4 Buyer Types and How to Win Them Over With Your Brand
If you’ve ever wondered why your content converts sometimes but not others- even when you’re showing up consistently- this might be why. You’re not speaking to all four buyer personality types. And no, I’m not talking about your ideal client segments (though those matter too). I’m talking about the psychology behind how people process information
Do I Have to Be the Face of My Brand?
Do I really have to be the face of my brand? The short answer: Yes, you either are the face or you need to create one. Every single brand has some type of face- whether it’s a founder, a character, a lifestyle, or a recognizable person. What doesn’t work is being faceless, and I will
Your Brand Archetypes Aren’t Just Cute, They’re a Sales Strategy
If you’ve ever taken one of those brand archetype quizzes and thought, “Cool, I’m the Rebel,” but then filed it away and never looked at it again- this post is for you. Brand archetypes are one of the most underrated tools in psychology-backed branding. They’re not just personality labels to sprinkle into your brand guide.
Steal My Brand Strategy Framework (The Complete System I Use With Every Client)
Most brands fail not because of bad design- they fail because there’s no strategy underneath. I’ve watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they’re struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn’t
The Part-Time Breadwinner: Working Less, Earning More, Living Fully
What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. BIO Jen Davis is the Founder & Creative Director at her brand identity and
7 Tagline Formulas We Love to Use
Your tagline isn’t just a cute little line under your logo. It actually acts as a mini billboard for your brand’s brain. It tells people what you do, how you do it, and what it feels like to work with you- all in just a few words. Today I’m pulling back the curtain on one
How to Build a Personal Brand That Makes Money
If you think personal branding is only for influencers, think again. Personal brand building has become one of the most strategic moves you can make for your business. Whether you’re launching a product, growing a service business, or creating opportunities for the future, an intentional personal brand opens doors that traditional business branding simply can’t.
My Most Asked Questions
My Most Asked Questions (Brand Designer FAQ) After years of working as a brand designer and strategist, I’ve noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding
SEASON ONE
TRAITS OF unbreakable BRANDS
The Woman Behind Unbreakable Brands™ and Bethany Works®
It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it any
Hidden Ways You’re Destroying Your Brand + how you can avoid them as you scale
I know, I know. This is ‘Unbreakable Brands,’ and now you’re telling me mine is falling apart? Well, yes – you could be unintentionally degrading your brand instead of building an unbreakable one. In today’s episode, I am diving into 3 common brand-breaking pit falls and how you can avoid them as you scale. Listen
ROI Requires Patience: How My Client Had a $40k launch within 2 weeks of a rebrand.
In the last episode, I shared the flow that rock-solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very important trait, and that is patience. I know it’s not sexy, and I know we live in a world of VIP days, website in a week, and these rapid
Everything Branding: What comes first and how to get a massive pay-off
Let’s talk about everything branding (or, more accurately, your brand). If you previously invested in a photographer, website, or branding and you have not seen an ROI, you are likely not the problem; your order of operations is likely the problem. Let’s talk about how we are going to fix that. If you’re cultivating your
Creating Your Signature Offer + Key Tips
No one can forget the Christian Louboutin red-soled pumps- why? Because they are an iconic signature offer. As a product-based business or a service-based business you too can build an iconic, money-making, signature offer. Here are my top tips for making this happen.
Your Expert Positioning: Are You Really Different? 3 Misconceptions About Standing Out
Your expert positioning is SO vital for your brand growth. In this episode, I am going to walk through the 3 misconceptions about ‘standing-out’ as an expert in your industry when you’re not creating the first iPhone. Plus give you 3 ways you can take aligned action to carve out your expert positioning.
Are you running a business or crafting a brand?
Bethany, your personal brand strategist here. Let’s deconstruct the difference between building a business and building a brand using SKIMS as a key example of how to make this distinction so you can increase your personal brand presence while making your company grow.
Sample Episode Title
This is where the episode quick description goes with guest name as well.
SEASON TWO
INTERVIEWS WITH female entrepreneurs BUILDING LEGACY BRANDS
Season two of the Unbreakable Brands® podcast brings in female entrepreneurs and business owners who have created massive success, growth, and momentum by focusing on building a brand, not just a business. If you are interested in being featured in future seasons because you know you have a killer brand and/or help others build one, reach out on Instagram.
Monetizing Your Legal Assets: How to Legally Leverage Your Brand
I am so thrilled to welcome Lauren Morgan to the show today and talk more with her about monetizing your legal assets and how to leverage your brand. Lauren Morgan, Esq. is the founder of Activated Law, a boutique law firm providing pre-litigation legal services for small businesses. She has been recognized for her work
Carrying Your Brand Into Space: Experiential Design That’s Data Driven
I am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s data driven. Kelly Kolar is the president and founder of Kolar + Kolar Experience Institute™, an award-winning design strategy firm that specializes in insights, interiors, and experiential design.
SEO Secrets You Need to Leverage For Your Brand
Are you interested in learning about some SEO secrets so that you can better leverage your brand? I am so thrilled to welcome Samantha Hawrylack to the podcast! We will be talking about the importance of SEO in brand building and how it’s a top contender for how you stand out and build visibility which
Leveraging Psychology-Backed Copy for Your Unbreakable Brand
I am so thrilled to welcome Haley Slade to the show today, and we will be talking about how to leverage psychology-backed copy for your brand. Founder of Slade Copy House, Haley has climbed the ladder in her industry, writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been
How to Find a Business Coach That Supports Your Brand
I am literally so pumped for this conversation today with Anna Wojtowicz, an incredible business strategist and coach. We are talking about red flags when looking for a business coach who actually supports your brand growth and the shifts in your decision-making that need to be happening while working with a business coach. Anna is
Ways to Build Community As A Brand
I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand. Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching
Using Manifestation to Accelerate Your Brand Growth
I am so thrilled to welcome Lindsay Rose to the show today, and we will be chatting all about using manifestation to accelerate your brand growth. Lindsay Rose is a Manifestation Coach + Expert on Quantum Creation. Manifestation has truly changed her entire life, and she now teaches people all over the world how to
How Personal Style Can Help to Build Your Brand’s Overall Success
I am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success. Susan Padron is a published author and intuitive personal stylist who works with celebrities and rising entrepreneurs to align their style and find their confidence again. She
Creating A Life & Business That Matter to You
I am so thrilled to welcome Terri to the show so we can dive into the essential conversation of creating a business that supports your life and actually matters to you. Terri Trespicio (“Tress-PEE-shee-o) is an award-winning writer, speaker, and brand advisor, and the author of Unfollow Your Passion: How to Create a Life that
All Things Legal When It Comes to Claiming & Protecting Your Brand
We are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams. DISCLAIMER: The information contained in this podcast is not legal advice and should not be relied on as legal advice, as legal advice cannot be given without full consideration of all relevant information relating
Money Myths That Could Be Holding Back Your Brand
Today we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that manages over $70 million. I am so excited to dive into building wealth within your brand and business. If you’re not using debt
SEASON THREE
WOMEN IN BUSINESS cultivating growth THROUGH THEIR BRAND
Season three of the Unbreakable Brands® podcast continues where season two left off, featuring women in business who are growing, scaling and making an impact on the world through their brand. In addition to interviews with women founders, CEOs and entrepreneurs, Bethany is back in Season 3 with helpful foundational knowledge for you to continue building a rock-solid brand.
Getting Effective Client Testimonials & Customer Reviews
Have you ever felt like your testimonials don’t actually tell a story of transformation? I got you. In this episode, I’m sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I’ll tell you how you can use this in your marketing plan beyond a
Using Human Design To Guide Your Business Operations
Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;
3 Top Strategies for Lead Generation That Work
We all know about the client referral loop – and while it’s effective and important, don’t leave your client generation to your clients. In this episode I am sharing 3 of the top strategies for lead generation you can implement in your company right away so you aren’t relying on ads for your products or
Positioning: How to Craft Your Brand Promise
Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to
The Importance of PR in Business: Building Lasting Visibility
Hannah Nieves is a dynamic and visionary entrepreneur, leading a revolution in the way women work and live. As the Founder of HN Haus, a community for 6 to 7-figure founders, This Hudson Studio, a creative rental studio, This Hudson Farm, a Hudson Valley-based family farm celebrating living beautifully, and her newest endeavor, The Haus
The Importance of Systems in Business to Streamline Your Operations
Systems strategy is fundamental to scaling a sustainable business that serves both your clients and your vision. Through strategic operational foundations, you can transform overwhelming administrative tasks into seamless workflows that free you to focus on growth and impact. The key is building processes that align with how you naturally work while maintaining consistent quality
The Importance of Systems in Business to Streamline Your Operations
Driven by a passion for social justice and empathy, Ariana is on a mission to empower BIWOC-led (Black, Indigenous, Women of Color), mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions
Tips on How to Build an Agency in the Online Space
Today we are diving into an essential discussion on growing into an agency model and touching on social media trends with Emma Barrera (she/her). Emma is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand
Signs and Symptoms of Entrepreneurial Burnout
Today we are chatting with Lindsay about Burnout As An Entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time. Lindsay Tuttle is a family nurse practitioner, mind body spirit release practitioner and holistic health practitioner focused on the
Navigating ADHD in Business: Building a Successful Business
Today we are going to be having a chat with Paulette, around navigating ADHD as a female founder. Paulette Perhach is an author and writing coach with over 16 pieces in the New York Times and other work published in Elle, Vice, Marie Claire, Yoga Journal, and McSweeney’s Internet Tendency, with some of her work
Building Your Own Personal Brand and Individualized Space
An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open
Leverage Simplicity In Business and In Your Purpose-Driven Brand
In this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power of simplicity. Allie shares actionable steps on how women, especially moms, can declutter their lives and brands for greater impact and fulfillment. Allie is on a mission to help women level up
Improving Guest Experience Through Design With The Karwells
In this episode, we sit down with The Karwells, two powerhouse women who’ve shattered the Airbnb glass ceiling by prioritizing guest experience over ROI. Tune in to learn how they’ve leveraged interior design and strategic planning to diversify income streams and build an empire in a male-dominated field. Emily and Sarah have been in the
SEASON FOUR
DIVE INTO THE STRATEGIES AND MINDSETS OF successful women-led BUSINESSES
Season four of the Unbreakable Brands® podcast brings in the women who are leading businesses in prominent roles or as the CEO themselves. They are creators and strategists, doctors and intuitives. Together we delve into the resilient strategies and mindsets behind theses successful women-led businesses.
Brand Beliefs You Can Reframe
The way you think about your visibility, messaging, design, and strategy can either keep you stuck or help you scale in the direction you want to go. And if I’m being honest, I see a lot of business owners holding onto beliefs about their brand that are quietly sabotaging their growth. So today, we’re unpacking
The Brand Audit You Can Do in One Hour
If your visuals don’t feel aligned, your messaging isn’t landing, or you’re just not showing up consistently- and you know it has something to do with your overall brand- this episode is for you. This content is coming out at the turn of a year (around December/January), which makes it the perfect time to do
Email Isn’t Dead- You Just Need to Stop Using It Like It’s 2010
In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here’s the catch- you can’t approach it like it’s 2010 anymore. I recently fell back in love
Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like
Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries. Bio Like a lot of people, Maggie started out in the corporate world thinking that was the path she was supposed to take.
The 4 Buyer Types and How to Win Them Over With Your Brand
If you’ve ever wondered why your content converts sometimes but not others- even when you’re showing up consistently- this might be why. You’re not speaking to all four buyer personality types. And no, I’m not talking about your ideal client segments (though those matter too). I’m talking about the psychology behind how people process information
Do I Have to Be the Face of My Brand?
Do I really have to be the face of my brand? The short answer: Yes, you either are the face or you need to create one. Every single brand has some type of face- whether it’s a founder, a character, a lifestyle, or a recognizable person. What doesn’t work is being faceless, and I will
Your Brand Archetypes Aren’t Just Cute, They’re a Sales Strategy
If you’ve ever taken one of those brand archetype quizzes and thought, “Cool, I’m the Rebel,” but then filed it away and never looked at it again- this post is for you. Brand archetypes are one of the most underrated tools in psychology-backed branding. They’re not just personality labels to sprinkle into your brand guide.
Steal My Brand Strategy Framework (The Complete System I Use With Every Client)
Most brands fail not because of bad design- they fail because there’s no strategy underneath. I’ve watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they’re struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn’t
The Part-Time Breadwinner: Working Less, Earning More, Living Fully
What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. BIO Jen Davis is the Founder & Creative Director at her brand identity and
7 Tagline Formulas We Love to Use
Your tagline isn’t just a cute little line under your logo. It actually acts as a mini billboard for your brand’s brain. It tells people what you do, how you do it, and what it feels like to work with you- all in just a few words. Today I’m pulling back the curtain on one
How to Build a Personal Brand That Makes Money
If you think personal branding is only for influencers, think again. Personal brand building has become one of the most strategic moves you can make for your business. Whether you’re launching a product, growing a service business, or creating opportunities for the future, an intentional personal brand opens doors that traditional business branding simply can’t.
My Most Asked Questions
My Most Asked Questions (Brand Designer FAQ) After years of working as a brand designer and strategist, I’ve noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding
Keep Your Brand Alive: A 5-Step Challenge for Service Providers
A few years ago, I had a conversation with a designer- wildly talented, booked out months in advance, on paper thriving. But she was frustrated. She wasn’t landing her dream clients. She wasn’t getting featured or collaborating in the ways she wanted. When I asked, “When’s the last time you updated your portfolio?” she laughed
4 Super Simple Visibility Strategies (Connection Strategies That Don’t Suck)
You never know who’s watching. That’s the truth I keep coming back to after years of building my brand and design agency. The early client who came back four years later with a fully funded referral. The woman who followed me from a past job and reached out five years later to rebrand her family’s
The $100k idea I scrapped: How Market Research Saved Me
HOW TO CONDUCT MARKET RESEARCH AS A BUSINESS OWNER Have you ever been so convinced an idea would work that you could barely sleep at night? I have. Twice, actually. One of those ideas, I paused before investing thousands of dollars and countless hours. The other? I went all in and watched it completely flop.
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