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THE RECENT episodes

Brandcend™ Mini Series graphic

Brandcend™ Mini series

Introduction to Brandcend™: The Why In this short mini series, Bethany McCamish introduces her signature offer, Brandcend™, your bespoke brand evolution. As she worked with many business owners to build their brand momentum, she noticed the same issues arise time and time again. In this episode, Bethany shares why she built Brandcend™ and the need

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Getting Effective Client Testimonials & Customer Reviews

Getting Effective Client Testimonials & Customer Reviews

Have you ever felt like your testimonials don’t actually tell a story of transformation? I got you. In this episode, I’m sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I’ll tell you how you can use this in your marketing plan beyond a

Listen Now
Using Human Design to Guide Your Business Operations

Using Human Design To Guide Your Business Operations

Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;

Listen Now
3 Top Strategies for Lead Generation That Work

3 Top Strategies for Lead Generation That Work

We all know about the client referral loop – and while it’s effective and important, don’t leave your client generation to your clients. In this episode I am sharing 3 of the top strategies for lead generation you can implement in your company right away so you aren’t relying on ads for your products or

Listen Now
Positioning: How to Craft Your Brand Promise Hero Photo

Positioning: How to Craft Your Brand Promise

Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to

Listen Now
A woman typing on a computer with text over the image that reads "The Importance of PR in Business: Building Lasting Visibility with Hannah Nieves"

The Importance of PR in Business: Building Lasting Visibility 

Hannah Nieves is a dynamic and visionary entrepreneur, leading a revolution in the way women work and live. As the Founder of HN Haus, a community for 6 to 7-figure founders, This Hudson Studio, a creative rental studio, This Hudson Farm, a Hudson Valley-based family farm celebrating living beautifully, and her newest endeavor, The Haus

Listen Now
A woman sitting at a desk with a laptop with text over the top that reads "The Importance of Systems in Business to Streamline your Operations with Ariana Rodriguez"

The Importance of Systems in Business to Streamline Your Operations

Driven by a passion for social justice and empathy, Ariana is on a mission to empower BIWOC-led (Black, Indigenous, Women of Color), mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions

Listen Now
A woman with a laptop in one hand and the other hand on her hip with text over top that reads "Creating a client retention strategy that works for you"

Creating a Client Retention Strategy That Works for You

In this episode, we chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for you and your business.  Retention offers should be sustainable and worth your time and effort. – Bethany McCamish Here’s what you can expect to hear in this episode:

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A woman walking in front of a glass storefront with text on top that reads "Tips on how to build an agency in the online space with Emma Barrera"

Tips on How to Build an Agency in the Online Space 

Today we are diving into an essential discussion on growing into an agency model and touching on social media trends with Emma Barrera (she/her).  Emma is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand

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A woman sitting on a couch with a black overlay on top that reads "Signs and Symptoms of Entrepreneurial Burnout with Lindsay Tuttle."

Signs and Symptoms of Entrepreneurial Burnout 

Today we are chatting with Lindsay about Burnout As An Entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time.  Lindsay Tuttle is a family nurse practitioner, mind body spirit release practitioner and holistic health practitioner focused on the

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a woman sitting at her desk with a laptop with white text on top that reads "Navigating ADHD in business: building a successful business with Paulette Perhach"

Navigating ADHD in Business: Building a Successful Business  

Today we are going to be having a chat with Paulette, around navigating ADHD as a female founder.  Paulette Perhach is an author and writing coach with over 16 pieces in the  New York Times and other work published in Elle, Vice, Marie Claire, Yoga Journal, and McSweeney’s Internet Tendency, with some of her work

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A mug sitting on a table with white text on top that reads "The three components of a content strategy and what to do when you don't know what to post."

The Three Components of a Content Strategy

In this episode, we chat about what to do when you don’t know what to post. I go into detail about strategizing your touch points and the three components that go into them: your visibility strategy, your market research, your signature offers.  Your content problem comes from not strategizing your touch points. – Bethany McCamish

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SEASON ONE

TRAITS OF unbreakable BRANDS

Season one of the Unbreakable Brands™ podcast is targeted at defining the traits of unbreakable brands, and what you, as a business owner and CEO, can do to start building a solid foundation in your business to become a legacy brand. These episodes are solo-hosted by Bethany McCamish and are quick enough you can fit them in on with your busy schedule as an entrepreneur growing a business.

 The Woman Behind Unbreakable Brands™ and Bethany Works®

It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it any

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Everything Branding: What comes first and how to get a massive pay-off

Let’s talk about everything branding (or, more accurately, your brand). If you previously invested in a photographer, website, or branding and you have not seen an ROI, you are likely not the problem; your order of operations is likely the problem. Let’s talk about how we are going to fix that.  If you’re cultivating your

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Image of someone on a street with a black overlay. White text on top says "Creating your signature offer. Hint: not a VIP day."

Creating Your Signature Offer + Key Tips

No one can forget the Christian Louboutin red-soled pumps- why? Because they are an iconic signature offer. As a product-based business or a service-based business you too can build an iconic, money-making, signature offer. Here are my top tips for making this happen.

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Are you running a business or crafting a brand?

Bethany, your personal brand strategist here. Let’s deconstruct the difference between building a business and building a brand using SKIMS as a key example of how to make this distinction so you can increase your personal brand presence while making your company grow.

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SEASON TWO

INTERVIEWS WITH female entrepreneurs BUILDING LEGACY BRANDS

Season two of the Unbreakable Brands™ podcast brings in female entrepreneurs and business owners who have created massive success, growth, and momentum by focusing on building a brand, not just a business. If you are interested in being featured in future seasons because you know you have a killer brand and/or help others build one, reach out on Instagram. 

Monetizing Your Legal Assets: How to Legally Leverage Your Brand

I am so thrilled to welcome Lauren Morgan to the show today and talk more with her about monetizing your legal assets and how to leverage your brand. Lauren Morgan, Esq. is the founder of Activated Law, a boutique law firm providing pre-litigation legal services for small businesses. She has been recognized for her work

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Carrying Your Brand Into Space: Experiential Design That’s Data Driven

I am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s data driven.  Kelly Kolar is the president and founder of Kolar + Kolar Experience Institute™, an award-winning design strategy firm that specializes in insights, interiors, and experiential design.

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SEOTips

SEO Secrets You Need to Leverage For Your Brand

Are you interested in learning about some SEO secrets so that you can better leverage your brand? I am so thrilled to welcome Samantha Hawrylack to the podcast! We will be talking about the importance of SEO in brand building and how it’s a top contender for how you stand out and build visibility which

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copywritingthatconverts

Leveraging Psychology-Backed Copy for Your Unbreakable Brand

I am so thrilled to welcome Haley Slade to the show today, and we will be talking about how to leverage psychology-backed copy for your brand. Founder of Slade Copy House, Haley has climbed the ladder in her industry, writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been

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How to Find a Business Coach That Supports Your Brand

I am literally so pumped for this conversation today with Anna Wojtowicz, an incredible business strategist and coach. We are talking about red flags when looking for a business coach who actually supports your brand growth and the shifts in your decision-making that need to be happening while working with a business coach. Anna is

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Ways to Build Community As A Brand

I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand.  Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching

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Using Manifestation to Accelerate Your Brand Growth

I am so thrilled to welcome Lindsay Rose to the show today, and we will be chatting all about using manifestation to accelerate your brand growth. Lindsay Rose is a Manifestation Coach + Expert on Quantum Creation. Manifestation has truly changed her entire life, and she now teaches people all over the world how to

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Image of a woman smiling while pulling a piece of clothing off of a rack. On top of the image is a dark overlay and text that reads "How personal style can help build your brand's overall success with Susan Padron".

How Personal Style Can Help to Build Your Brand’s Overall Success

I am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success.  Susan Padron is a published author and intuitive personal stylist who works with celebrities and rising entrepreneurs to align their style and find their confidence again. She

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findyourthingterri

Creating A Life & Business That Matter to You

I am so thrilled to welcome Terri to the show so we can dive into the essential conversation of creating a business that supports your life and actually matters to you. Terri Trespicio (“Tress-PEE-shee-o) is an award-winning writer, speaker, and brand advisor, and the author of Unfollow Your Passion: How to Create a Life that

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All Things Legal When It Comes to Claiming & Protecting Your Brand

We are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams.  DISCLAIMER: The information contained in this podcast is not legal advice and should not be relied on as legal advice, as legal advice cannot be given without full consideration of all relevant information relating

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Money Myths That Could Be Holding Back Your Brand

Today we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that manages over $70 million.  I am so excited to dive into building wealth within your brand and business.  If you’re not using debt

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SEASON THREE

WOMEN IN BUSINESS cultivating growth THROUGH THEIR BRAND

Season three of the Unbreakable Brands™ podcast continues where season two left off, featuring women in business who are growing, scaling and making an impact on the world through their brand. In addition to interviews with women founders, CEOs and entrepreneurs, Bethany is back in Season 3 with helpful foundational knowledge for you to continue building a rock-solid brand. 

Getting Effective Client Testimonials & Customer Reviews

Getting Effective Client Testimonials & Customer Reviews

Have you ever felt like your testimonials don’t actually tell a story of transformation? I got you. In this episode, I’m sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I’ll tell you how you can use this in your marketing plan beyond a

Listen Now
Using Human Design to Guide Your Business Operations

Using Human Design To Guide Your Business Operations

Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;

Listen Now
3 Top Strategies for Lead Generation That Work

3 Top Strategies for Lead Generation That Work

We all know about the client referral loop – and while it’s effective and important, don’t leave your client generation to your clients. In this episode I am sharing 3 of the top strategies for lead generation you can implement in your company right away so you aren’t relying on ads for your products or

Listen Now
Positioning: How to Craft Your Brand Promise Hero Photo

Positioning: How to Craft Your Brand Promise

Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to

Listen Now
A woman typing on a computer with text over the image that reads "The Importance of PR in Business: Building Lasting Visibility with Hannah Nieves"

The Importance of PR in Business: Building Lasting Visibility 

Hannah Nieves is a dynamic and visionary entrepreneur, leading a revolution in the way women work and live. As the Founder of HN Haus, a community for 6 to 7-figure founders, This Hudson Studio, a creative rental studio, This Hudson Farm, a Hudson Valley-based family farm celebrating living beautifully, and her newest endeavor, The Haus

Listen Now
A woman sitting at a desk with a laptop with text over the top that reads "The Importance of Systems in Business to Streamline your Operations with Ariana Rodriguez"

The Importance of Systems in Business to Streamline Your Operations

Driven by a passion for social justice and empathy, Ariana is on a mission to empower BIWOC-led (Black, Indigenous, Women of Color), mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions

Listen Now
A woman walking in front of a glass storefront with text on top that reads "Tips on how to build an agency in the online space with Emma Barrera"

Tips on How to Build an Agency in the Online Space 

Today we are diving into an essential discussion on growing into an agency model and touching on social media trends with Emma Barrera (she/her).  Emma is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand

Listen Now
A woman sitting on a couch with a black overlay on top that reads "Signs and Symptoms of Entrepreneurial Burnout with Lindsay Tuttle."

Signs and Symptoms of Entrepreneurial Burnout 

Today we are chatting with Lindsay about Burnout As An Entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time.  Lindsay Tuttle is a family nurse practitioner, mind body spirit release practitioner and holistic health practitioner focused on the

Listen Now
a woman sitting at her desk with a laptop with white text on top that reads "Navigating ADHD in business: building a successful business with Paulette Perhach"

Navigating ADHD in Business: Building a Successful Business  

Today we are going to be having a chat with Paulette, around navigating ADHD as a female founder.  Paulette Perhach is an author and writing coach with over 16 pieces in the  New York Times and other work published in Elle, Vice, Marie Claire, Yoga Journal, and McSweeney’s Internet Tendency, with some of her work

Listen Now
Papers scattered across a table that people are working at with text over top that reads "Building your own personal brand and individualized space with Tyka Edwards"

Building Your Own Personal Brand and Individualized Space

An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open

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A black and white image of the side of a brick building with a tree in front of it. On top is white text that reads "Leverage simplicity in business and in your purpose-driven brand. with Allie Casazza"

Leverage Simplicity In Business and In Your Purpose-Driven Brand

In this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power of simplicity. Allie shares actionable steps on how women, especially moms, can declutter their lives and brands for greater impact and fulfillment.  Allie is on a mission to help women level up

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Two women in jeans with their arms intertwined with a dark overlay over the image. On top is white text that reads "Designing Wealth: How The Karwells Broke the AirBnB Glass Ceiling Putting Guest Experience First with The KarWells".

Improving Guest Experience Through Design With The Karwells

In this episode, we sit down with The Karwells, two powerhouse women who’ve shattered the Airbnb glass ceiling by prioritizing guest experience over ROI. Tune in to learn how they’ve leveraged interior design and strategic planning to diversify income streams and build an empire in a male-dominated field. Emily and Sarah have been in the

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