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THE RECENT episodes
Getting Effective Client Testimonials & Customer Reviews
Have you ever felt like your testimonials don’t actually tell a story of transformation? I got you. In this episode, I’m sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I’ll tell you how you can use this in your marketing plan beyond a
Using Human Design To Guide Your Business Operations
Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;
3 Top Strategies for Lead Generation That Work
We all know about the client referral loop – and while it’s effective and important, don’t leave your client generation to your clients. In this episode I am sharing 3 of the top strategies for lead generation you can implement in your company right away so you aren’t relying on ads for your products or
Positioning: How to Craft Your Brand Promise
Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to
The Importance of PR in Business: Building Lasting Visibility
Hannah Nieves is a dynamic and visionary entrepreneur, leading a revolution in the way women work and live. As the Founder of HN Haus, a community for 6 to 7-figure founders, This Hudson Studio, a creative rental studio, This Hudson Farm, a Hudson Valley-based family farm celebrating living beautifully, and her newest endeavor, The Haus
The Importance of Systems in Business to Streamline Your Operations
Driven by a passion for social justice and empathy, Ariana is on a mission to empower BIWOC-led (Black, Indigenous, Women of Color), mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions
Creating a Client Retention Strategy That Works for You
In this episode, we chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for you and your business. Retention offers should be sustainable and worth your time and effort. – Bethany McCamish Here’s what you can expect to hear in this episode:
Tips on How to Build an Agency in the Online Space
Today we are diving into an essential discussion on growing into an agency model and touching on social media trends with Emma Barrera (she/her). Emma is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand
Signs and Symptoms of Entrepreneurial Burnout
Today we are chatting with Lindsay about Burnout As An Entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time. Lindsay Tuttle is a family nurse practitioner, mind body spirit release practitioner and holistic health practitioner focused on the
Navigating ADHD in Business: Building a Successful Business
Today we are going to be having a chat with Paulette, around navigating ADHD as a female founder. Paulette Perhach is an author and writing coach with over 16 pieces in the New York Times and other work published in Elle, Vice, Marie Claire, Yoga Journal, and McSweeney’s Internet Tendency, with some of her work
The Three Components of a Content Strategy
In this episode, we chat about what to do when you don’t know what to post. I go into detail about strategizing your touch points and the three components that go into them: your visibility strategy, your market research, your signature offers. Your content problem comes from not strategizing your touch points. – Bethany McCamish
Building Your Own Personal Brand and Individualized Space
An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open
SEASON ONE
TRAITS OF unbreakable BRANDS
Season one of the Unbreakable Brands™ podcast is targeted at defining the traits of unbreakable brands, and what you, as a business owner and CEO, can do to start building a solid foundation in your business to become a legacy brand. These episodes are solo-hosted by Bethany McCamish and are quick enough you can fit them in on with your busy schedule as an entrepreneur growing a business.
The Woman Behind Unbreakable Brands™ and Bethany Works®
It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it any
Hidden Ways You’re Destroying Your Brand + how you can avoid them as you scale
I know, I know. This is ‘Unbreakable Brands,’ and now you’re telling me mine is falling apart? Well, yes – you could be unintentionally degrading your brand instead of building an unbreakable one. In today’s episode, I am diving into 3 common brand-breaking pit falls and how you can avoid them as you scale. Listen
ROI Requires Patience: How My Client Had a $40k launch within 2 weeks of a rebrand.
In the last episode, I shared the flow that rock-solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very important trait, and that is patience. I know it’s not sexy, and I know we live in a world of VIP days, website in a week, and these rapid
Everything Branding: What comes first and how to get a massive pay-off
Let’s talk about everything branding (or, more accurately, your brand). If you previously invested in a photographer, website, or branding and you have not seen an ROI, you are likely not the problem; your order of operations is likely the problem. Let’s talk about how we are going to fix that. If you’re cultivating your
Creating Your Signature Offer + Key Tips
No one can forget the Christian Louboutin red-soled pumps- why? Because they are an iconic signature offer. As a product-based business or a service-based business you too can build an iconic, money-making, signature offer. Here are my top tips for making this happen.
Your Expert Positioning: Are You Really Different? 3 Misconceptions About Standing Out
Your expert positioning is SO vital for your brand growth. In this episode, I am going to walk through the 3 misconceptions about ‘standing-out’ as an expert in your industry when you’re not creating the first iPhone. Plus give you 3 ways you can take aligned action to carve out your expert positioning.
Are you running a business or crafting a brand?
Bethany, your personal brand strategist here. Let’s deconstruct the difference between building a business and building a brand using SKIMS as a key example of how to make this distinction so you can increase your personal brand presence while making your company grow.
SEASON TWO
INTERVIEWS WITH female entrepreneurs BUILDING LEGACY BRANDS
Season two of the Unbreakable Brands™ podcast brings in female entrepreneurs and business owners who have created massive success, growth, and momentum by focusing on building a brand, not just a business. If you are interested in being featured in future seasons because you know you have a killer brand and/or help others build one, reach out on Instagram.
Monetizing Your Legal Assets: How to Legally Leverage Your Brand
I am so thrilled to welcome Lauren Morgan to the show today and talk more with her about monetizing your legal assets and how to leverage your brand. Lauren Morgan, Esq. is the founder of Activated Law, a boutique law firm providing pre-litigation legal services for small businesses. She has been recognized for her work
Carrying Your Brand Into Space: Experiential Design That’s Data Driven
I am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s data driven. Kelly Kolar is the president and founder of Kolar + Kolar Experience Institute™, an award-winning design strategy firm that specializes in insights, interiors, and experiential design.
SEO Secrets You Need to Leverage For Your Brand
Are you interested in learning about some SEO secrets so that you can better leverage your brand? I am so thrilled to welcome Samantha Hawrylack to the podcast! We will be talking about the importance of SEO in brand building and how it’s a top contender for how you stand out and build visibility which
Leveraging Psychology-Backed Copy for Your Unbreakable Brand
I am so thrilled to welcome Haley Slade to the show today, and we will be talking about how to leverage psychology-backed copy for your brand. Founder of Slade Copy House, Haley has climbed the ladder in her industry, writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been
How to Find a Business Coach That Supports Your Brand
I am literally so pumped for this conversation today with Anna Wojtowicz, an incredible business strategist and coach. We are talking about red flags when looking for a business coach who actually supports your brand growth and the shifts in your decision-making that need to be happening while working with a business coach. Anna is
Ways to Build Community As A Brand
I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand. Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching
Using Manifestation to Accelerate Your Brand Growth
I am so thrilled to welcome Lindsay Rose to the show today, and we will be chatting all about using manifestation to accelerate your brand growth. Lindsay Rose is a Manifestation Coach + Expert on Quantum Creation. Manifestation has truly changed her entire life, and she now teaches people all over the world how to
How Personal Style Can Help to Build Your Brand’s Overall Success
I am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success. Susan Padron is a published author and intuitive personal stylist who works with celebrities and rising entrepreneurs to align their style and find their confidence again. She
Creating A Life & Business That Matter to You
I am so thrilled to welcome Terri to the show so we can dive into the essential conversation of creating a business that supports your life and actually matters to you. Terri Trespicio (“Tress-PEE-shee-o) is an award-winning writer, speaker, and brand advisor, and the author of Unfollow Your Passion: How to Create a Life that
All Things Legal When It Comes to Claiming & Protecting Your Brand
We are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams. DISCLAIMER: The information contained in this podcast is not legal advice and should not be relied on as legal advice, as legal advice cannot be given without full consideration of all relevant information relating
Money Myths That Could Be Holding Back Your Brand
Today we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that manages over $70 million. I am so excited to dive into building wealth within your brand and business. If you’re not using debt
SEASON THREE
WOMEN IN BUSINESS cultivating growth THROUGH THEIR BRAND
Season three of the Unbreakable Brands™ podcast continues where season two left off, featuring women in business who are growing, scaling and making an impact on the world through their brand. In addition to interviews with women founders, CEOs and entrepreneurs, Bethany is back in Season 3 with helpful foundational knowledge for you to continue building a rock-solid brand.
Getting Effective Client Testimonials & Customer Reviews
Have you ever felt like your testimonials don’t actually tell a story of transformation? I got you. In this episode, I’m sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I’ll tell you how you can use this in your marketing plan beyond a
Using Human Design To Guide Your Business Operations
Erin Claire Jones uses Human Design to help thousands of individuals and companies step into their work and their lives as their truest selves and to their highest potential. Her work as a guide, coach, and speaker has attracted a growing community of over 250,000 people. She’s been featured in Forbes, mindbodygreen, Well&Good, and Nylon;
3 Top Strategies for Lead Generation That Work
We all know about the client referral loop – and while it’s effective and important, don’t leave your client generation to your clients. In this episode I am sharing 3 of the top strategies for lead generation you can implement in your company right away so you aren’t relying on ads for your products or
Positioning: How to Craft Your Brand Promise
Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to
The Importance of PR in Business: Building Lasting Visibility
Hannah Nieves is a dynamic and visionary entrepreneur, leading a revolution in the way women work and live. As the Founder of HN Haus, a community for 6 to 7-figure founders, This Hudson Studio, a creative rental studio, This Hudson Farm, a Hudson Valley-based family farm celebrating living beautifully, and her newest endeavor, The Haus
The Importance of Systems in Business to Streamline Your Operations
Driven by a passion for social justice and empathy, Ariana is on a mission to empower BIWOC-led (Black, Indigenous, Women of Color), mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions
Tips on How to Build an Agency in the Online Space
Today we are diving into an essential discussion on growing into an agency model and touching on social media trends with Emma Barrera (she/her). Emma is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand
Signs and Symptoms of Entrepreneurial Burnout
Today we are chatting with Lindsay about Burnout As An Entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time. Lindsay Tuttle is a family nurse practitioner, mind body spirit release practitioner and holistic health practitioner focused on the
Navigating ADHD in Business: Building a Successful Business
Today we are going to be having a chat with Paulette, around navigating ADHD as a female founder. Paulette Perhach is an author and writing coach with over 16 pieces in the New York Times and other work published in Elle, Vice, Marie Claire, Yoga Journal, and McSweeney’s Internet Tendency, with some of her work
Building Your Own Personal Brand and Individualized Space
An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open
Leverage Simplicity In Business and In Your Purpose-Driven Brand
In this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power of simplicity. Allie shares actionable steps on how women, especially moms, can declutter their lives and brands for greater impact and fulfillment. Allie is on a mission to help women level up
Improving Guest Experience Through Design With The Karwells
In this episode, we sit down with The Karwells, two powerhouse women who’ve shattered the Airbnb glass ceiling by prioritizing guest experience over ROI. Tune in to learn how they’ve leveraged interior design and strategic planning to diversify income streams and build an empire in a male-dominated field. Emily and Sarah have been in the
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