A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen
BECAUSE BLENDING IS boring
Breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands and the driving forces behind their creators + founders.
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More than just ambitous,
OUR origin STORY
Here’s the truth: a business can be broken- easily. And it is more painful than stepping on a lego – for the founder and those watching. But a brand, when carefully and strategically crafted, has the potential to be unbreakable. A brand is simply a perception that can be molded and shaped – even when business is bad. It’s where all founders should start, it’s where all founders should return to when things get shaky. It is that belief and host Bethany McCamish’s 10+ years of experience in the world of visual storytelling that planted the seed for the Unbreakable Brands® podcast.
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THE RECENT episodes
Keep Your Brand Alive: A 5-Step Challenge for Service Providers
A few years ago, I had a conversation with a designer- wildly talented, booked out months in advance, on paper thriving. But she was frustrated. She wasn’t landing her dream clients. She wasn’t getting featured or collaborating in the ways she wanted. When I asked, “When’s the last time you updated your portfolio?” she laughed
4 Super Simple Visibility Strategies (Connection Strategies That Don’t Suck)
You never know who’s watching. That’s the truth I keep coming back to after years of building my brand and design agency. The early client who came back four years later with a fully funded referral. The woman who followed me from a past job and reached out five years later to rebrand her family’s
The $100k idea I scrapped: How Market Research Saved Me
HOW TO CONDUCT MARKET RESEARCH AS A BUSINESS OWNER Have you ever been so convinced an idea would work that you could barely sleep at night? I have. Twice, actually. One of those ideas, I paused before investing thousands of dollars and countless hours. The other? I went all in and watched it completely flop.
Things I Was “Required” to Have as an Entrepreneur
You know those “non-negotiable” business elements that everyone insists you NEED or you’ll never make it as an entrepreneur? The constant posts about must-have tools, strategies, and structures that supposedly separate successful businesses from failing ones. The shoulds that get thrown around like universal truths. After years of building a strategic brand and web design
Rebuilding After Burnout
Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values. Bio Steph Weber is a branding and marketing powerhouse, STR and micro resort investor, Host of the
Why This AI Software Founder Spent Real Money on Her Brand
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. Bio Kathleen Celmins (she/her) is the founder and CEO of Glow Social, helping service-based businesses outshine corporate competitors through strategic
Fuzing Your Area of Genius: Finding and Working with a Business Partner
FUZING YOUR AREA OF GENIUS: FINDING AND WORKING WITH A BUSINESS PARTNER Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships. Bio Brooke Curole Smith and Kelly Lanes (she/her) are the founders of
7 Lessons Learned in 7 Years of Business
7 BUSINESS LESSONS EVERY ENTREPRENEUR NEEDS TO KNOW June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud. Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts… I also know that behind every
How Retainers Build Stability (Without Burnout)
HOW TO BUILD STABILITY WITH CLIENT RETAINERS If you’re tired of first dates, it’s time to consider the retainer model. This might just be the difference between burnout and building a business that lasts and feels sustainable. Because here’s the thing: retainers aren’t boring. They’re smart, scalable, and they’ve saved me from not only burnout
Stepping Into the Full Brand Transformation
Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from “scrappy” to “bold” while focusing on what AI can’t replicate: community, live events, and deeply personal storytelling that changes lives. Bio Paulette Perhach (she/her) is an award-winning writer, viral essayist, and coach who specializes in helping
Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine
Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that’s changing perceptions and empowering women entrepreneurs in the wine space. Bio Allison Luvera (she/her) is an award-winning brand builder, the Co-Founder & CEO of Juliet Wine, and a leader in reimagined boxed wine with high-quality varietals and
How This Client’s Brand Powered Their Career in Art Therapy
Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces. Bio Tori Force (she/her) is an art therapist, supervisor and licensed mental health counselor in the Seattle area. She
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MEET YOUR host
Bethany McCamish is the expert behind experts like you. After years spent refining her design and storytelling skills as an English and graphic design teacher, curator for shows in the Pacific Northwest Arts community, and a leader in the design industry she traded in her corporate and classroom keys in 2019 for a laptop and a singular mission: To help founders and CEOs choose timeless over trendy in order to help them build long-term growth, impact, and legacy.
Bethany Works® was born and today, she spends her time building strategic, psychology-backed brands that can’t be ignored.(what we like to call unbreakable brands).
If you’re wondering how, it’s her signature psychology-backed approach and the belief that forcing clients into a design box—a certain style, aesthetic, preference, or trend never works. Rather, she studies how a brand can best connect with their people and then brings out those elements through visual design.
Secondly, Bethany will never confuse strategic, intentional design with stale, stagnant design. She believes a brand can be both thought out and cutting edge, no compromises necessary.
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