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THE RECENT episodes
Keep Your Brand Alive: A 5-Step Challenge for Service Providers
A few years ago, I had a conversation with a designer- wildly talented, booked out months in advance, on paper thriving. But she was frustrated. She wasn’t landing her dream clients. She wasn’t getting featured or collaborating in the ways she wanted. When I asked, “When’s the last time you updated your portfolio?” she laughed
4 Super Simple Visibility Strategies (Connection Strategies That Don’t Suck)
You never know who’s watching. That’s the truth I keep coming back to after years of building my brand and design agency. The early client who came back four years later with a fully funded referral. The woman who followed me from a past job and reached out five years later to rebrand her family’s
The $100k idea I scrapped: How Market Research Saved Me
HOW TO CONDUCT MARKET RESEARCH AS A BUSINESS OWNER Have you ever been so convinced an idea would work that you could barely sleep at night? I have. Twice, actually. One of those ideas, I paused before investing thousands of dollars and countless hours. The other? I went all in and watched it completely flop.
Things I Was “Required” to Have as an Entrepreneur
You know those “non-negotiable” business elements that everyone insists you NEED or you’ll never make it as an entrepreneur? The constant posts about must-have tools, strategies, and structures that supposedly separate successful businesses from failing ones. The shoulds that get thrown around like universal truths. After years of building a strategic brand and web design
Rebuilding After Burnout
Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values. Bio Steph Weber is a branding and marketing powerhouse, STR and micro resort investor, Host of the
Why This AI Software Founder Spent Real Money on Her Brand
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. Bio Kathleen Celmins (she/her) is the founder and CEO of Glow Social, helping service-based businesses outshine corporate competitors through strategic
Fuzing Your Area of Genius: Finding and Working with a Business Partner
FUZING YOUR AREA OF GENIUS: FINDING AND WORKING WITH A BUSINESS PARTNER Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships. Bio Brooke Curole Smith and Kelly Lanes (she/her) are the founders of
7 Lessons Learned in 7 Years of Business
7 BUSINESS LESSONS EVERY ENTREPRENEUR NEEDS TO KNOW June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud. Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts… I also know that behind every
How Retainers Build Stability (Without Burnout)
HOW TO BUILD STABILITY WITH CLIENT RETAINERS If you’re tired of first dates, it’s time to consider the retainer model. This might just be the difference between burnout and building a business that lasts and feels sustainable. Because here’s the thing: retainers aren’t boring. They’re smart, scalable, and they’ve saved me from not only burnout
Stepping Into the Full Brand Transformation
Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from “scrappy” to “bold” while focusing on what AI can’t replicate: community, live events, and deeply personal storytelling that changes lives. Bio Paulette Perhach (she/her) is an award-winning writer, viral essayist, and coach who specializes in helping
Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine
Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that’s changing perceptions and empowering women entrepreneurs in the wine space. Bio Allison Luvera (she/her) is an award-winning brand builder, the Co-Founder & CEO of Juliet Wine, and a leader in reimagined boxed wine with high-quality varietals and
How This Client’s Brand Powered Their Career in Art Therapy
Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces. Bio Tori Force (she/her) is an art therapist, supervisor and licensed mental health counselor in the Seattle area. She
SEASON ONE
TRAITS OF unbreakable BRANDS
SEASON TWO
INTERVIEWS WITH female entrepreneurs BUILDING LEGACY BRANDS
Season two of the Unbreakable Brands® podcast brings in female entrepreneurs and business owners who have created massive success, growth, and momentum by focusing on building a brand, not just a business. If you are interested in being featured in future seasons because you know you have a killer brand and/or help others build one, reach out on Instagram.
SEASON THREE
WOMEN IN BUSINESS cultivating growth THROUGH THEIR BRAND
Season three of the Unbreakable Brands® podcast continues where season two left off, featuring women in business who are growing, scaling and making an impact on the world through their brand. In addition to interviews with women founders, CEOs and entrepreneurs, Bethany is back in Season 3 with helpful foundational knowledge for you to continue building a rock-solid brand.
SEASON FOUR
DIVE INTO THE STRATEGIES AND MINDSETS OF successful women-led BUSINESSES
Season four of the Unbreakable Brands® podcast brings in the women who are leading businesses in prominent roles or as the CEO themselves. They are creators and strategists, doctors and intuitives. Together we delve into the resilient strategies and mindsets behind theses successful women-led businesses.
Things I Was “Required” to Have as an Entrepreneur
You know those “non-negotiable” business elements that everyone insists you NEED or you’ll never make it as an entrepreneur? The constant posts about must-have tools, strategies, and structures that supposedly separate successful businesses from failing ones. The shoulds that get thrown around like universal truths. After years of building a strategic brand and web design
Rebuilding After Burnout
Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values. Bio Steph Weber is a branding and marketing powerhouse, STR and micro resort investor, Host of the
Why This AI Software Founder Spent Real Money on Her Brand
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. Bio Kathleen Celmins (she/her) is the founder and CEO of Glow Social, helping service-based businesses outshine corporate competitors through strategic
Fuzing Your Area of Genius: Finding and Working with a Business Partner
FUZING YOUR AREA OF GENIUS: FINDING AND WORKING WITH A BUSINESS PARTNER Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships. Bio Brooke Curole Smith and Kelly Lanes (she/her) are the founders of
7 Lessons Learned in 7 Years of Business
7 BUSINESS LESSONS EVERY ENTREPRENEUR NEEDS TO KNOW June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud. Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts… I also know that behind every
How Retainers Build Stability (Without Burnout)
HOW TO BUILD STABILITY WITH CLIENT RETAINERS If you’re tired of first dates, it’s time to consider the retainer model. This might just be the difference between burnout and building a business that lasts and feels sustainable. Because here’s the thing: retainers aren’t boring. They’re smart, scalable, and they’ve saved me from not only burnout
Stepping Into the Full Brand Transformation
Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from “scrappy” to “bold” while focusing on what AI can’t replicate: community, live events, and deeply personal storytelling that changes lives. Bio Paulette Perhach (she/her) is an award-winning writer, viral essayist, and coach who specializes in helping
Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine
Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that’s changing perceptions and empowering women entrepreneurs in the wine space. Bio Allison Luvera (she/her) is an award-winning brand builder, the Co-Founder & CEO of Juliet Wine, and a leader in reimagined boxed wine with high-quality varietals and
How This Client’s Brand Powered Their Career in Art Therapy
Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces. Bio Tori Force (she/her) is an art therapist, supervisor and licensed mental health counselor in the Seattle area. She
Knowing When to Say No: Red Flags I Wish I’d Recognized Earlier
Knowing When to Say No: Red Flags I Wish I’d Recognized Earlier Today, we’re talking about something every entrepreneur faces but rarely discusses openly: The red flags we ignore.The partnerships that drain us.The clients who don’t respect our expertise.And most importantly- how to finally say no without the guilt. Because here’s what I’ve learned:Your gut
Why Not Looking at Your Business Holistically is Hurting Your Brand
Discover how to transform your business’s backend from duct-taped chaos to streamlined success with Ariana Tenine, Fractional Director of Operations. Learn practical strategies for implementing systems, automation, and operations that free you from being the bottleneck in your own business. Bio Ariana Tenine (she/her) is a Fractional Director of Operations for powerhouse women who’ve built
Breaking Into the Luxury Market: 3 Priorities before the Price Tag
HOW TO BREAK INTO THE LUXURY MARKET Let’s talk about something a lot of people want, but very few know how to achieve:Breaking into the luxury market. This is the space where clients are booking you AND bragging about you. Where you’re curating your roster. And where every piece of your brand says “this isn’t
Using Your Podcast To Help Your Brand
Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Learn practical strategies for leveraging podcasts for networking, lead generation, and building trust with your audience. Bio Hayleigh Hayhurst is the founder of Espresso Podcast Production, a full-service podcast management agency offering end-to-end services
My Client’s Journey | Nurse to Entrepreneur | How We Helped Her Scale
A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs. Bio Emma Geiser is the founder of Nurse Fern, a platform dedicated to helping nurses explore non-traditional and remote roles through education, support, and community.
My Struggle with Finding Balance and 5 Things That Actually Helped
In this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not only lead my company and produce great work, but also take care of myself and have a meaningful life. “I had to ask myself, ‘What does
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