Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Learn practical strategies for leveraging podcasts for networking, lead generation, and building trust with your audience.

Bio

Hayleigh Hayhurst is the founder of Espresso Podcast Production, a full-service podcast management agency offering end-to-end services covering every stage of podcasting- from concept and launch to editing to audience growth and monetization. We help clients to focus on sharing their expertise without the technical or creative hurdles.

In addition to her client work, Hayleigh hosts two podcasts: Employee to Boss, focusing on entrepreneurship and business growth, and the Podcast Café, a show that aims to elevate the craft of podcasting for both beginners and seasoned creators. Beyond her professional life, Hayleigh is a Seattle-local who enjoys visiting coffee shops, and spending time with her rescue dog, Captain.

“Podcasting is one of the most slept-on networking tools out there.”

– Hayleigh Hayhurst

TRANSCRIPT

Hello and welcome back to Unbreakable Brands. Today, I have Hayleigh Hayhurst, pronouns she/her. She’s the founder of Espresso Podcast Production, a full-service podcast management agency offering end-to-end services covering every stage of podcasting- from concept and launch to editing to audience growth and monetization. She helps clients to focus on sharing their expertise without the technical or creative hurdles.

Welcome to the show, Hayleigh.

Hayleigh: Thank you so much for having me on!

Bethany: Yeah, of course. I feel like I’m under full scrutiny from a podcast agency owner on my podcast. No, there’s always like that little bit of pressure like, “OK, my systems are set up.” I like to start every episode when I interview someone to tell a little bit about your entrepreneurial journey. Tell me a little bit about your brand and what led you to where you are running a podcast production company.

Hayleigh: Absolutely. So as you mentioned, my business is Espresso Podcast Production. And I started this five years ago, which is so crazy to say. I started it when I moved up to Seattle. I’m originally from Las Vegas and my entrepreneurial journey is- I never intended to be an entrepreneur, but it just happened.

So I had graduated into the pandemic. Laid off. We all know how that story goes. And I had a podcast in college with a friend. We were just talking. It was just for fun. It was just me and her. And we taught ourselves everything about the editing process. We were in a pretty niche field. So it was cool to do some market research, especially when podcasts weren’t saturated back in like 2018 is when we started. So it was interesting to see how we could stand out in this space.

Fast forward, I moved up to Seattle in 2020 and I had a connection of mine reach out to me and say, “Hey, I know you used to have a podcast. My podcast is popping off. Can you manage it for me? Do the editing? That’s like all I need you to do.” And I was like, “Sweet, you’ll pay me. I’ll do it. Great.”

So that was how it got started. She was in the business space. She connected me with a ton of people. And then I just built my business off of referrals. And then I started marketing. I started off as a virtual assistant with a heavy emphasis on podcasting, but was still doing like- remember when Facebook groups were like the ‘it’ thing and people would make so much?

Bethany: Oh, yeah.

Hayleigh: Yeah, so that’s what I was helping with- Facebook group growth. I hated it after a while so then I transitioned.

Bethany: That’s a rough space. That’s a rough-

Hayleigh: Oh my god. You tell me. I’m so glad it’s not around anymore, but I basically- that was how I got started. So I’m like glad it was there, but there was a point where I was like- I love everything podcasting. I hate everything virtual assisting. So that’s when I made the full switch. I don’t know, over three years ago. And now all I do is podcast management, strategy, growth. They say all I do, but it’s still a lot in this space.

Bethany: Okay, I love that journey. That’s amazing. And you do this for a bunch of other podcasts, plus you have your own podcast on top.

Hayleigh: I do, yes, and you are an amazing guest.

Bethany: Thank you. I mean, as you would as a podcasting agency. So I wanna dive into podcasting as a tool to grow your brand specifically. Like that’s what I want. I want people to walk away with some tangible ways they can think about podcasting and its potential to grow your brand, especially in a saturated space like you mentioned, podcasting is now considered saturated. Like it’s not the new thing it once was. So with that in mind, maybe share some of the ways that you see podcasting as a tool within your brand. Like where does it fit? How do you see people using it to help grow their visibility?

Hayleigh: Yeah, okay. I love this question because I think that the answer I have is actually going to surprise some people. When I started my podcast production agency, I didn’t have a podcast. I had a podcast in the past, but when I first started, like my focus was not on podcasting. And honestly, my podcast before was more in like the fun lifestyle space. And then when I got an introduction to the business world- like I went to school for journalism and I didn’t know a lot about business. So I was consuming a lot of podcasts, but I wasn’t creating podcasts when I first started.

And I’d get on all these sales calls with people and they’d be like, “Oh, that’s your podcast?” I’d be like, “I don’t have one.” Like so dumb, right? But whatever.

Bethany: You know what, we all start somewhere.

Hayleigh: So after, I don’t know, maybe it was probably under a year is when I first started my podcast, Employee to Boss. And the reason I started that was because I felt like I was still in the learning space of- I knew everything podcasting but I didn’t know a ton business-wise. And so I, for two reasons, needed to learn more and then also needed to know more people in the online space.

I had just moved to a new city. I didn’t know, I only knew two people when I moved to Seattle and I didn’t know anyone with an online business other than my first client. So I was going through, again, Facebook groups and I was trying to meet people, but like you can only get so far in DMs, right? So I was like, if I have a podcast, people will talk to me. It’s networking. It’s like people come on my show, I’ll get to learn from them and connect with them.

Yeah, so that’s why I started it. And once I started my podcast, I feel like so much changed in my business. I was making money before, but when I started, I was not only making more money, but I was also building connections with people that I wouldn’t have known otherwise. I mean, I’ve interviewed such cool people. I have almost 150 episodes on Employee to Boss.

Bethany: Whoa.

Hayleigh: And so that was a great, great networking tool. I feel like it’s one of the most slept-on networking tools out there is truly having a podcast.

Flash forward to November of last year 2024 is when I started Podcast Cafe, which is my new podcast that you were on. And that when I started with more intention of, “Okay, I have all these connections now and people are asking me a ton of questions about podcasting. I want to create a resource for people to come and listen and learn about podcasting on a podcast.” Very meta. But they both help me grow my business a ton. They had very different intentions, but I was intentional when I started each of them and that’s why, you know, podcasting, you can do whatever you want with podcasting. That’s the best part of it.

Bethany: Yeah, that’s really cool. I never would have put together like a networking tool, but that makes sense. And maybe that’s because your barrier to entry was lower, because I do feel like for me, starting a podcast felt like a complete foreign universe of like, “My God, is this, I don’t know how to do audio.” Like I was like, you know, learning something so new.

So maybe that barrier was a little lower for you in order to make it a networking tool. But when you said Employee to Boss like completely changed your revenue, was it because your audience became your clients all the time or like did it shift your offers or in what way was that like growing and expanding your business too?

Hayleigh: Yeah, I mean it introduced me to a lot of people who wouldn’t have known me otherwise with like, I feel like even now I meet people that are like, “Podcast production’s a job?” And I’m like, “Yes, it is,” you know?

Bethany: Wow, that’s surprising.

Hayleigh: Isn’t that funny? I get that all the time. I even got that literally today. So I get that a ton. So it kind of introduced me to people in that way.

But beyond that, it was also like people who wanted to work with me, they already trusted me because they could go listen to my resources or they could go listen to- because it’s different from like, yeah, here’s the podcast that I produced- like client wise. So, they could see my own work. And that really helped.

And then also, it introduced me to a lot of new concepts as well. So I’ve interviewed so many people in all different industries. Employee to Boss I started because the concept of info sponging, like trying to get new concepts from different, you know, like there’s a lot I could learn from you. There’s a lot that I could learn from a product based business. There’s a lot to learn from all of us and how we do marketing and business. So now I lean more on the strategy side of my podcast production agency, which we could talk more about, but I wouldn’t have been able to expand my offers and talk about that like lean into the strategy without having a podcast where I’m talking to so many different people.

Bethany: Yeah, yeah, that’s true. Okay, I love networking. And then the second one was like resource hub for people. So those are two major avenues of podcasts as a brand tool. Are there any others that come to mind like with podcasting as a brand tool?

Hayleigh: Yeah, I mean, it’s a lead generation source, 100%. It’s a way for if you start a podcast where you’re leveraging it directly with your business. So like for me with Podcast Cafe, I’m only talking about podcasting on there. But for some of my other clients, like I have these clients, their podcast is called Wellness Rebranded and they’re a personal trainer, a therapist and a nutritionist. And their episodes directly correlate to what they’re selling in their businesses. So yes, it’s an education piece. First and for all, like that’s what it’s there for- brand building, educating people, rebranding wellness, as the title says. But it’s also a place for them to send the episodes to potential clients or for potential clients to listen and binge their episodes before even reaching out to them.

I think that’s a great way to honestly leverage a podcast for your brand is to have a podcast that your ideal clients would find and listen to and then come and work with you. So when I work with my clients, we work through what funnels you’re going to have in your show to get from point A to point B. You know, we were looking at the whole picture to see how a podcast can feed into your already established brand.

I do have a few clients that the podcast is the brand and they’re kind of building off of that. But for the most part when someone comes to me to start a podcast for their business, they want more marketing. They want you know more trust, more of this like brand building positioning. So, you know, as your podcast Unbreakable Brands, like podcasting is a great way to build up your brand with the trust of audio.

Bethany: Yeah, yeah, that’s exactly how I use it, because we can’t all have like a- well, we could. I’m not saying we can’t, but I’m like, we can’t all be like Call Her Daddy or like, you know, a podcast that is its own brand and this whole entity. At least that’s not in my capacity while running a business, you know, like that have to be that have to be it.

So I think that the lead generation is big in terms of like building trust because my loop- we talked about this a little bit on your episode- my loop was like clients find me via Google because I have SEO down and then they find my podcast, binge it, trust me, we get on a call. I don’t really even have to sell because they already know my approach and philosophy and all the things and then they’re like good to go. And so in that way it like funnels for me. I’m sure there’s a lot of other ways to funnel, which you specialize in, but that’s what has worked on my end for sure.

Hayleigh: Yeah, no, and I love that because in an industry where there’s a lot of other people doing the same thing, it is important to stand out and take a stand on something and having your podcast and speaking to that makes you stand out. I mean, if I’m looking for a new, let’s just say like a mindset coach, I just hired a mindset coach. I listened to her podcast before I hired her, right? Like I want to hear it, or like even my business coach, she launched a podcast and like just like that, all these people who were just sitting in her DMs or scrolling her Instagram move because they heard her.

There’s a whole audience out there, you know, adult learning, right? You can learn like visually, audio, like audio- a whole bunch of other ways, but like there is a whole audience that learns from audio. And that’s really what podcasting can tap you into because, you know, people, I hope that they’re not scrolling your Instagram while they’re driving. They’re probably not like reading your blog while they’re like on a run. I just ran a marathon and I was like, I listened to podcasts the whole time. I was like, you know, a blog can’t do that. And that’s not to diminish the need for a blog. It’s just like, there’s different ways for people to absorb your content. So meet them where they are.

Bethany: Yeah, OK. Oh, that was like connected. I was going to ask you about, like, what’s the difference of podcast listeners versus other platforms? And I’m curious to piggyback off of that. Do you find them connected, like always connected? Or are there some platforms that pair really well with podcasting? Or how do you like walk your clients through? OK, I’m starting a podcast, but I also want to share it everywhere and be on YouTube and do XYZ like it feels like a lot.

Hayleigh: Yeah, it can be a lot. Honestly, I work with- I always encourage them to start video podcasts because of the opportunities that video brings. It brings the opportunity to be on YouTube. Yes, it brings the opportunity to get social media clips, you know, from an hour long episode. You could probably get like, I don’t know, like 15 social media clips like that’s a lot. That’s way more than you need, probably, for if you’re posting once a day. But then you’re able to, you know, leverage those on YouTube shorts. LinkedIn. LinkedIn is pushing video really heavy right now. Everywhere is pushing short video clips and you get that from your podcast. It’s a lot easier than sitting down and recording a bunch of reels with trending sounds. I think that those help for visibility.

So that’s really where, honestly, of course, we want people to listen to your full podcast episode- like that is the intention. The clips are just a visibility tool. They’re just a way for people to trust you and see you more.

I remember years ago, this is like probably three years ago, this woman, whenever I’m on a sales call, I ask like, what is your favorite podcast? And she told me, she’s like, “Oh, I love this podcast, but I’ve never listened to an episode. I just watched the clips on YouTube or whatever, or on Instagram.” I don’t think YouTube shorts was even around. And I was like, what? That’s crazy. And you know, when you’re on a call and you’re like, have to like stay calm and like dance around the question of like, “What?” I judged her so much, but now that’s like the truth. That’s like people will have a favorite podcast and maybe not even like- but the point is still there. You build trust with the person watching it. So, yeah, I always encourage video because of the opportunities that it brings.

Bethany: And it sounds like you view it very much as like the starting place for content rather than the other way around. Because I see a common approach is like start with the social media and then people like work backwards, even backwards to like their website and stuff. But I don’t necessarily think that’s efficient or sustainable considering the changing platforms. But where do you see in the stack of content creation and podcasting for most businesses who use it to support their brand- where do you see it in that space?

Hayleigh: Yeah, so I see it pop up a lot of times when it comes to like what their offers are. I think that what I’ve been talking about recently is honestly your podcast can be a testing ground for new concepts in your business. So we’ll see a lot of podcasts who their Instagram might be very, very, you know, polished or they have like their content buckets, which are so important, have your content buckets, bring those same content buckets to your podcast, but in long form content, you get to talk about a little bit more of the personal side if you wish to build trust.

So over here on my podcast, I’ll talk more about like my life or, you know, personal stories or the pain of growing a business and these are just things that you wouldn’t get the point across through like an Instagram post. So I always, you know, for my clients that want to introduce new concepts to their brand, I always say test it out on your podcast first and see how it performs. If people are messaging you and they’re like, “I didn’t know you did that.” Or, you know, if they’re getting a good response, then that might be a new content pillar. If it doesn’t, that doesn’t mean you have to erase it from your podcast going forward.

Bethany: Right.

Hayleigh: Now you just know. Yeah, so I think it’s a great way to, I mean, yeah, just a testing ground.

Bethany: Yeah, there’s such like a playfulness to that and an area of creativity. And I think that that was so lacking for me my first few seasons. Like I felt so structured and my whole approach, like I was saying before we even started this, this season is like, I think I just want to take a step back. And I mean, I’m not messy as in like crappy audio or like things that, you know, ruin the experience or like something with no plan. I’m a Capricorn. I can’t have no plan. Like, you know, I’ve got to have a plan.

Hayleigh: I’m an earth sign, too!

Bethany: But I think that ability to just play around is so needed, too, for a lot of business owners without it being like, “What’s the direct ROI of this particular episode right now?” And I mean, eventually it all should lead to that. But I think there’s some fun there to be had.

Hayleigh: Absolutely, absolutely. I’m an earth sign too, I’m a Taurus. We love earth signs.

Bethany: Okay, okay. I love that. So you also need to be grounded and have a full plan.

Hayleigh: Of course, of course. And yeah, there has to be ROI. I mean, I wouldn’t podcast if there wasn’t. And even if that ROI- so the way I look at it is there’s a couple ways to monetize your podcast, really. And honestly, brand building can be one of them. Like if your short clips- even if no one listened to your podcast- you get a ton of content from your podcast and people are going to see those, right?

So just like I was saying, let’s just say like a 30 minute episode, you get 10 social media clips. You can then post those 10 on Instagram, LinkedIn, Facebook, YouTube shorts. That 10 turns into 40 touch points from just one episode, plus the episode so it’s 41. But you know, that’s value. That’s value for sure.

Bethany: Yeah, yeah. And okay, so the objection that I feel like might come from this is- okay, let’s say everybody goes out, every business goes out and starts podcasts and now podcasting’s so saturated. What would you say to that objection of like, “Well, I’m thinking about a podcast, I want to do it, but now everyone’s doing it. So should I do it?” Because I feel like that’s kind of a run through like when people are considering marketing efforts.

Hayleigh: Yeah, well the truth is not every podcast or every business will have a podcast. That’s just the truth of it. Lots of them think of it, but not all of them take action on it. And if, this kind of sounds harsh, but if you want a great standout podcast, do it better than them. Stand out. Like it’s just really that simple. There’s ways to have a great podcast. Just like, you know, Bethany with you and your branding. Like if you want to have a standout brand, like do better than what other people are doing, right? It sounds harsh, but it truly is like, it truly is that.

There’s a stat that I can share where I’ll have to send it to you after I don’t have it like top of mind, but most podcasts stop after three episodes. That’s the drop off point.

Bethany: What? Wow.

Hayleigh: So if you have more than three episodes, you’re doing better than most people.

Bethany: Well, there you go.

Hayleigh: Then the next drop off, which is even steeper, is 10 episodes. If you have 11 episodes, you are better than almost, you know, half the- like 40, 50% of the podcasts out there.

I can send it to you if you want to put it in the show notes or anything. It is truly- a lot of businesses will think of having a podcast because they see it working for other businesses, but they won’t do it themselves. So the ones that do, this is, you get to get the reward of it.

Bethany: Hmm, man that follow-through always comes back in this entrepreneurial world. Like it just comes back to like every time you are like, “”hat does it take, like what’s the secret?” I’m like literally- it’s consistency and grit. Like consistency and grit in everything and everything you’re gonna do. Like give it a- I’ve been watching a lot of Australian reality TV, so I’m gonna say- like give it a red-hot crack. Okay, because like you got to do that in order for something to come from it. I mean, a period of committed time anyways to see how it goes.

Hayleigh: Exactly. Yeah.

Bethany: So, okay, you’re gonna start a podcast, you’re committed for that period of time. What are some big mistakes or things you think podcasters overlook when it comes to that initial launch period and using it to build their brand other than like keep doing it past episode 10? What are some other things?

Hayleigh: Yeah. I think number one, if you don’t think about the audience you’re creating the podcast for, you’re really missing out on creating the content that they care about. You are going to want to, just like when you’re starting your business and have the ideal client avatar, you’re gonna wanna have that for your podcast. And two things here, it should be the same as your business if you’re hoping to get business from your podcast.

Bethany: Yes.

Hayleigh: It sounds simple, this is one of the biggest things that I help clients with strategy is like marrying their podcasts and their business. Sometimes they just seem similar, but too different to attract the right people. So bringing them together, having the same audience for both. Don’t overlook that. There’s a lot of power in having the two.

And then the other side of things is podcast length. I feel like this is a spot that a lot of people always ask me about and even topics. Think about who your listener is. If it’s a busy mom, probably a three hour episode isn’t gonna be good. If it’s like an entrepreneur who wants deep dives into deep, deep topics, okay, a three hour episode might be warranted, right? Probably not. I mean that’s a lot.

Bethany: Three hours is pretty chunky.

Hayleigh: But like, you know Huberman Lab, he has such a popular podcast. It’s like three hours. And he has content to support it, but most people don’t. Don’t test that out. That’s the point here of like think about your audience, think about what they care about. Think about the season they’re in.

I work with a lot of people in the service provider space. I work with a bridal seamstress and she creates podcast content for the season of the other bridal seamstress that she’s talking about. So right now, like we’re both in the Pacific Northwest, so this is when everyone gets married, right? Around this time, so this is her busiest season. But when the sun doesn’t come out for the other half of the year and it’s raining, the bridal seamstresses aren’t in their busy season. They’re wanting to optimize their business in that time. They’re going to still want to put in the work, but to set themselves up for success later. So thinking about that in your ideal audience’s point of view, what do they care about at different seasons of the year and create the content for them. That’s why it’s so important to know who you’re speaking to.

Bethany: Yeah, yes. I mean, just like snaps all around for that. Also, because like this is the marketing tool, like if it’s for your business, it has to be connected to your business. And like, I guess that could go two ways. Like I could have started a podcast that was just for designers, because I do offer mentorship for designers and how to support that container of my business. But when I started, I also knew that’s not like who I wanted to talk to. I wanted it to talk to my clients and like entrepreneurs and women building like these, you know, super cool brands and doing really unique things. And like that was more important to me than the other piece. But I’ve seen so many of my designer friends do that and their podcasts do incredibly well, like supporting that piece of their business, which is really cool to see. But they all knew ahead of time, like this is who I’m talking to. It’s for my business.

Hayleigh: Exactly, exactly. And then with that, like, knowing what you’re trying to sell to them so you can sell high ticket in your podcast if you’re building the trust, but oftentimes you probably want to get them to another platform where you can message them directly or invite them on a call or your email list where you can have a back and forth response.

I get this a lot and I feel this sometimes too, where like your podcasting you feel like you’re just talking to yourself or shouting down a dark hallway or whatever they say, right? You’re like who’s out there, who’s out there? So encouraging them, especially if you’re using this to build your brand, encouraging your listeners to reach out to you or connect with you, whether that be from a freebie or lead magnet or whatever it is. Like if you get to find out who they are, that’s even better. That’s like what we all strive for.

Bethany: Yeah. Bringing them into community for sure.

Hayleigh: 100%

Bethany: Amazing. Okay, so as we wrap up here, I want to switch gears and just talk a little bit about your podcast. Could you share a little bit about what’s next for your podcast? How does it tie into like where your brand is headed? And are you still doing Employee to Boss?

Hayleigh: I am. Yup.

Bethany: You’re doing both podcasts. Okay, wow. That’s wow. That’s impressive. So either one of those, like what’s next and how is it tying into where you’re going with your brand?

Hayleigh: Yeah, definitely. So Employee to Boss is the longest one that I’ve had. And when I started Podcast Cafe, I decided to take Employee to Boss to just two episodes a month because I do Podcast Cafe two episodes a week. Right. So I put out eight episodes a month on Podcast Cafe and then two a month on Employee to Boss.

So on Podcast Cafe, I interview a podcaster every week. So it’s all about insights from podcasters for podcasters and I always share a quick- I call it my espresso shot- solo episode- which is just like less than 15 minutes bite-size or sip size, however you want to play into the espresso part of my brand, but it’s so fun but that’s just where I’m teaching a podcast topic.

That is, you know, where I’m able to really teach more on podcasting because, like I said, the strategy side of the podcast world is super important. I was having these great podcasters like when I first started my business, who would honestly, I would be doing their production and their editing, but that was pretty much it. They were in charge of everything else. This is right when I was getting started. And I didn’t feel comfortable enough in business to be like you need to do X, Y, and Z to succeed, right? Just, you know, we all are there in the beginning.

And the reason they weren’t succeeding, quote unquote, because success can mean so many different things to different podcasters, but it was because they didn’t have the strategy to back it up. So when I fully stepped into my business, that’s when I offered more strategy of, “What do you need to talk about? What does your episode structure need to be?” All of this for your specific business. So I offer strategy, I offer production, that’s kind of like the bread and butter of my business. You can’t be a client of mine without getting my strategy advice, honestly, because I want my clients to be successful.

Bethany: Same. But I mean, there’s so much. There’s a lot to be said around agencies who don’t necessarily put that front and center

Hayleigh: For sure.

Bethany: But that’s also why, like, I wanted to have you on my show, because I want people on here who are doing cool things and building cool brands. But also, I know, like someone listens to this and wants to start a podcast. I’ve already sent clients your way. So I’m like, yes, go see Haleigh, because I know Haleigh wants you to succeed at the next level and isn’t here to just, like, pump out a product necessarily. I love that you have a holistic marketing approach to it. Not just like we’re just making this thing because that’s what you said you wanted to do.

Hayleigh: Yeah, exactly, exactly. I just launched a new offer recently and it’s all about like, it’s called my Espresso Series, but what it is- it’s a limited series podcast for anyone who wants to dip their toe into the podcasting world or maybe they listen to this episode and they’re like, “Okay, I need a podcast, but the long-term commitment of a podcast seems way too much for me”- you know, solopreneurs or small teams. Just a podcast can be a lot, right? If you don’t want to, you know, have it forever.

And so what this offer is, is a 5 to 10 episode series curated for a specific part of your business. So this is great for anyone who wishes people knew more about their industry or you’re talking about your offer and you’re like, “But what do you do? Like, tell me more”- like you have to answer these questions. It’s a done for you lead magnet basically. So it’s great for anyone who wants to dip their toe into the world of podcasting. So if any of your audience is curious about more, they can just DM me the word “Espresso” and I’ll send them all the deets.

Bethany: Okay, that sounds really cool. And I’ve only seen this one or two other times, because I think I know what you’re talking about. Like I’ve heard it as a private podcast, or sign up on my email list and you’ll get five private episodes that answer these questions. So it’s delivered to them in that format. Am I understanding that right? Like in a little chunk of info.

Hayleigh: Yeah, so this is- I saw this a lot in the private podcast space, but I want it to be public, right? Like we all want- it’s just for people to listen to you to tap into the audience that’ll trust you via audio. But really I see this a lot in like the true crime space or the politics space where they do deep dives into a certain, you know, crime scene or you know something in politics- so crazy, but like, you know, they dive deep into one certain area of this story. So basically it’s building out a brand story for you for someone to come and listen and dive deep into it. So with it again, done for you, like the production side, but heavy on the strategy side as well.

Bethany: Hmm. Okay, cool. That sounds really neat. I love that.. That’ll be really fun. Yeah. And if they like it, then they could do a full podcast.

Hayleigh: Yeah, exactly, exactly.

Bethany: Easy. Okay, well, I really appreciate your time today. I feel like you covered some gems and have given people things to think about in terms of leveraging a podcast for their brand. So where can people find you? I know we’ve talked about the two podcasts you run, but where can people find you for all the things on social and your websites?

Hayleigh: Yeah, so my website is espressopodcastproduction.com. I mostly hang out on Instagram and LinkedIn. You could find those both at Espresso Podcast Production or LinkedIn is just my name, Hayleigh Hayhurst. But basically if you search me anywhere, it’s me. I have a pretty unique name, so you’ll find me. So we can connect.

Bethany: Perfect, amazing. And I’ll have all this linked in the show notes as well so that you can click through the things and get to know Hayleigh and keep her in your circle and space. And thank you so much for your time today.

Hayleigh: Oh my gosh, thanks Bethany, this was so fun!

Bethany: Yeah, absolutely.